Launching YoE 2.0, Mission 1000 & Selfie Point

On April 10, 2023, the Hon’ble Chief Minister of Kerala, Shri Pinarayi Vijayan launched initiatives such as ‘Mission 1000’, ‘Year of Enterprises 2.0’ and ‘Selfie Point’ of the Industries Department. The one-day long event was held at the Gokulam Park Convention Center in Kochi and was conducted as a continuation of the ‘Year of Enterprises’ programme launched by the industries department in the last financial year.

The objective of Mission 1000 is to select 1,000 micro, small and medium enterprises (MSME) and turn them into ventures with an average turnover of Rs. 100 crores in four years. Speaking about the initiative, the CM said that the government intends to ensure the success of the enterprises and its sustainability. Sharing the government’s road map, the CM said that the Government would attract investments to Kerala on a large scale and aims to create a sustainable industrial environment.
Hon’ble Minster for Industries, Law & Coir, Shri P Rajeeve, who presided over the event said that efforts are being made to create a system to monitor the performance of the MSME units on a real time basis and provide timely interventions to assist the units in resolving the issues. He also said that a total of more than 1.39 lakh enterprises were started in the first phase of the entrepreneurial year, which created a total of 3,00,016 jobs and attracted Rs.8400 Crores of investment. Overall, 45,107 enterprises were run by women and 14 people from the transgender community too became entrepreneurs. Year of Enterprises 2.0 has been initiated based on the success of the previous edition of the pro-business campaign.
Hon’ble Minster for Finance, Shri K N Balagopal inaugurated the Mission 1000 Portal and YouTube Selfie Point aimed for the promotion of marketing activities of the existing enterprises. The channel will stream selfie videos introducing products and services provided by MSMEs. Shri APN Muhammed Haneesh IAS, Principal Secretary Industries, Shri Suman Billa IAS, Principal Secretary Industries, Shri Harikishore S IAS, Director Industries Department, Shri Umesh NS IAS, Ernakulam District Collector, and various heads of Industrial Associations were also present at
the event.
The inaugural session was followed by the Annual plan Roll out workshop for the officers of the Industries Department chaired by the Hon’ble Minister for Industries, Shri P Rajeeve. Various goals and activities to be carried out during the FY 2023-24 was discussed and feedback session was conducted at the end.