Kerala Brand will help gain global access for products from state
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Kerala Brand will help gain global access for products from state
Minister for Industries, Law and Coir Shri P Rajeeve today unveiled the logo and web portal of the Kerala Brand as part of the ambitious project to tap into the increasing domestic and global demand for a wide range of high-quality products made in Kerala. The branding initiative will safeguard the interests of both the manufacturers and customers by assuring the quality and authenticity of the products based on well-laid protocols and certification, Shri Rajeeve said while launching the logo and web portal of the Kerala Brand at a function here.
Significantly, the logo of Kerala Brand bears the motto ‘Nanma”, a Malayalam expression that signifies ‘Goodness’, the Minister said. Kerala Brand envisages to project the distinguishing features of products and services bearing Made-in-Kerala imprint to tap into the domestic and global market by highlighting their distinguishing features including quality, authenticity of raw materials and the ethical practices followed in production, the Minister said.
One segment that holds immense scope for Kerala is food products for which there is already an assured market. Similarly, all coconut oil mills in the state will be certified, the Minister said.The branding exercise will help strategically position in the market a whole range of products, besides extending support to obtain high quality certification, facilitating e-marketing, extension of incentives under the Industrial Policy and expand market including export promotion. Helping these products reach out to Malayali diaspora spread across continents is a prime goal of the project. The Department of Industries and Commerce has laid down clear-cut protocols to allot the Kerala Brand based on strict evaluation of the products. KSIDC Executive Director Smt Annie Jula Thomas, Shri Santhosh Koshy Thomas, MD KINFRA, Board for Public Sector Transformation Executive Chairman Shri Ajith Kumar, State president of Kerala Small Scale Industries Association Shri A Nisaruddin, CII Kerala representative Shri Jijimon Chandran and FICCI Kerala representative Shri Savio Mathew were also present at the function.