Enquiries galored for Ayurvedic yoga mats at Vyapar 2022

Yoga mats made of Ayurvedic herbs were a big hit ahead of the International Day of Yoga, which falls on June 21, at Vyapar 2022, owing to its therapeutic effect of reducing skin diseases and rashes. The exhibition stall of handwoven yoga and meditation mats, which are made after dyeing threads in a concoction of seven herbs, drew the attention of the delegates at the three-day B2B event at Jawaharlal Nehru International Stadium Ground in the city, organized by the Department of Industries and Commerce. The B2B meet is a targeted drive to tap the national market for a wide range of products from Micro, Small and Medium Enterprises (MSMEs).

At the meet, many buyers from across the country evinced keen interest in creating a tie-up and know more about the endeavour of Ayurvastra Textiles Private Limited, which is based at Balaramapuram in Thiruvananthapuram.

“There has been a demand for bedsheets and other products, but in recent times there are inquiries for Ayurvedic yoga mats from abroad,” said Adarsh M P, General Manager of the firm. “Considering their medicinal benefits, various handloom-made Ayurvedic fabrics, including baby wears, bedsheets, pillow covers and towels are popular in European countries. We are exporting yoga mats and also dress materials dyed in Ayurvedic herbal mixture to countries like Austria, Denmark, US, Holland and Brazil,” he added.

According to him, the fabrics dipped in Ayurvedic herbal concoction are getting numerous enquiries as they can reduce skin diseases and rashes. The company purchases herbs from Kottur in Thiruvananthapuram. Shri Adarsh informed that three types of turmeric are used for creating yellow colour, besides tulsi, gall nut and leaves of mango tree for getting certain other colors for fabrics, including khadi, linen and handlooms.