Kochi, June 17: Amid a plethora of bottled water in the market, products of a Kerala-based startup stand out for not just their variety flavours but medicinal plants that energise the body beyond quenching thirst. The company from upstate Malappuram district is attracting delegates at the ongoing Vyapar 2022 in this city with what the entrepreneurs claim is the first ‘herbal water’ manufactured in Kerala.
Infused with therapeutic ingredients from flora, the herbal water infuses the aromatic krishna tulsi (holy basil) and black cumin (karinjeerakam or kala jeera), according to volunteers of the Manjeri-based Aparma Beverages attending the June 16-18 business-to-business meet being organized chiefly by the Kerala Department of Industries and Commerce.
Developed by the 2019-founded firm’s professional R&D team, the IS0-certified product comes out of the factory after nine stages of international-level quality check. The product also undergoes a string of tests on pH level which measures the acidity of water, points out Ahammed Shabeerali, owner and Managing Director of the company. Aparma’s bottles, which are available in sizes of 400, 750 and 1,000 litres, bear flavours of orange, strawberry and blueberry depending on the fruit that goes into the product.
The company also manufactures ‘nutrient water’ with calcium, magnesium, potassium and zinc besides amla (gooseberry) extract. A third variety is ‘flavoured water’ which has categories in orange, peach, cucumber, blueberry, lemon, mint, strawberry and watermelon. There is also ‘sports water’, infused with electrolytes such as sodium, potassium and chloride. Besides, the company brings out ‘alkaline water’ that has pH level higher than that of plain water.
The Vyapar expo has 300 stalls showcasing Kerala’s MSME products. The event, open to the public from 11 a.m. till 8 p.m., aims to boost the MSMEs, kindle investor interest and highlight the role of micro, small and medium enterprises in the economic growth.