Year of Enterprises 3.0
The 'Year of Enterprises 3.0' is the third edition of the flagship initiative by the Department of Industries, Government of Kerala. This ambitious program aims to establish at least 1,00,000 enterprises in the state during the financial year 2024-2025. Building on the successful systems established over the past two years, this initiative envisages to further strengthen enterprise facilitation and introduce various attractive support measures to foster a thriving entrepreneurial ecosystem in the State. As of 31st March 2024 there were 2,43,435 MSMEs established in the state with an employment generation of 5,18,228. The Entrepreneurship Year 3.0 aims to launch one lakh new enterprises in the next financial year (2024-25) following the same model.
The Year of Enterprises 3.0 has the following objectives:
- To create one lakh new MSMEs in the state of Kerala in the financial year 2024-25.
- To provide financial and marketing support to MSMEs.
- To enhance the skills and knowledge of entrepreneurs and build their confidence.
The following activities will be carried out in the financial year 2024-25 to achieve the objectives of the Year of Enterprises 3.0:
- Planning and Awareness (April – June 2024):
District-wise target setting will be done through bottom-up planning. Monitoring Committee meetings will be conducted at district and local body levels to review the performance of the previous year. A detailed action plan will be formulated for the financial year 2024-25. Public orientation campaigns will be conducted for entrepreneurs in all local bodies.
- Loan, License, and Subsidy Campaign (July – Sept 2024):
A campaign will be launched in all local bodies to provide information and support regarding loans, licenses, and subsidies available for MSMEs.
- Marketing Campaign at Local Body Level (Oct – Dec 2024):
A marketing campaign will be conducted in all local bodies to promote the products and services of MSMEs. The campaign will use various media such as print, electronic, and social media.
- Mentoring, Networking, and Confidence Building (Jan – Mar 2025):
A mentoring system will be launched where mentors and MSMEs will be registered. An MSME Networking Portal (Kerala Global Linker) will be introduced where MSMEs (new and existing) of all local bodies will be registered. MSME meets will be conducted regularly to provide a platform for MSMEs to network and share their experiences.
The Year of Enterprises 3.0 aims to create one lakh new MSMEs in the state of Kerala in the financial year 2024-25. The government is committed to providing financial and marketing support to MSMEs and enhancing the skills and knowledge of entrepreneurs. Through the implementation of the action plan, the government aims to build a vibrant entrepreneurial ecosystem in the state.
Ensuring Sustainability of Enterprises in Kerala
The Kerala government launched the Entrepreneurial Year scheme in 2022-23 with the aim of creating one lakh new enterprises in a year. The scheme has been highly successful, with 2,43,435 new MSMEs created and 5,18,228 jobs generated as of March 31, 2024. The next step is to ensure the success and sustainability of the newly formed enterprises.
The government plans to implement the MSME Sustainability Plan in FY 2024-25 with the following objectives:
- Ensure sustainability of enterprises formed as part of the Entrepreneurial Year scheme
- Ensure that at least 70% of the new MSMEs in the state operate successfully
- Ensure 5% growth rate in turnover of new MSMEs in the state
In order to achieve the above objective, both short term and long-term activities are envisaged to be undertaken.
Short term activities
The short-term activities proposed to be implemented in the financial year 2024-25 include the following major steps:
1. Current Status Assessment & Need Assessment Survey of MSMEs:
At this stage, the situation of newly formed enterprises will be mapped, and a needs assessment survey will be conducted. The information gathered will be recorded in a sustainability portal specially developed for this purpose. The survey will gather information on the operational status of the enterprise, challenges/problems faced, reasons for closure, plans for revival of non-functional units, assistance required/other special needs.
2. Special campaigns:
Special campaigns will be conducted for MSMEs based on the findings of the needs assessment survey. Refresher sessions of general orientation trainings will be conducted which will include classes on finance, marketing, technology, licensing, industry prospects, potential for cluster development, new and innovative business ideas, etc. Campaigns to expedite loan applications of MSMEs in coordination with banks and financial institutions Marketing campaigns aimed at enabling MSMEs to position their products/services in the market. A special drive will be undertaken to locate and enroll supermarkets and civil supplies outlets in each local body to facilitate installation of MSME products.
3. Capacity building:
Training sessions on finance, marketing, technology, quality control, and regulatory aspects of business will be provided to MSMEs based on the feedback from the needs assessment survey. Special trainings/workshops on innovative business ideas, potential business opportunities in various sectors, etc. will be conducted at taluk level. Campaigns will be conducted to create awareness among MSMEs about the benefits of doing business in partnership mode.
4. Mentorship and Networking:
A statewide network of mentors from the business community will be developed to mentor the next generation of entrepreneurs. A mentorship portal will be developed where existing MSMEs and people interested in becoming mentors can register and connect with each other. Promotion of the portal will be done through industrial associations. District/Taluk wise conclaves of new and existing entrepreneurs will be conducted for networking. Documentation and publication of case-studies on MSME success stories will be done. Monitoring committee meetings will be held at state, district and local body levels to review sustainability activities.
Long term activities
The Long-term activities to ensure sustainability of MSMEs include:
1. Automated System for MSME Performance Monitoring:
An online portal will be developed to analyze various performance indicators of MSMEs like GST bill and utility payments and identify MSMEs facing problems in their performance. This information will be used to develop appropriate intervention measures to prevent MSMEs from going out of business.
2. State level networking cluster:
A state-level networking cluster will be created to promote collaboration and partnership among MSMEs.
3. Permanent marketing infrastructure at taluk level:
Permanent marketing infrastructure will be created at taluk level to promote MSME products and services.
4. MSME Networking Portal (Global Linker Model)
An MSME networking portal based on the Global Linker model will be developed to provide a platform for MSMEs to connect, collaborate and grow their businesses.
5. Special incentives
Special schemes like financial assistance for patents and trademarking, interest-free loans, SGST exemption for 3 years, stamp duty and registration charges reimbursement and power tariff subsidy for 5 years, etc. will be introduced.
Campus Industrial Park
Campus industrial parks envisages to encourage entrepreneurship among students and to strengthen the industry academia collaboration. The scheme aims to make use of the unutilised land, with the educational institutions, for industrial purpose.
Educational institutions (Arts & Science Colleges, Professional Colleges, Polytechnics, ITIs,etc.),Universities owning minimum 5acres of land who are willing to develop an industrial park or owning minimum 2 acres of land who are willing to construct Standard Design Factory (SDF) can apply to obtain the Campus Industrial Park developer permit.Prospective entrepreneurs or entities entrusted by the educational institutions can also become developers of Campus Industrial Park. The land proposed for Campus Industrial Park shall be fit for Industrial use. It shall not fall in Ecologically Sensitive Areas (ESA) or Coastal Regulation Zone (CRZ) or exempted Plantation area.It shall not fall with in the purview of Kerala Conservation of Paddy Land and Wet Land Act 2008. The land should not have any other restrictions regarding land usage.
The educational institution shall apply online along with the 'No Objection Certificate’ of Higher Education Department. If the applicant is the entity/entrepreneurs entrusted by the institution along with the NOC, the agreement between the entity and institution should also be submitted.
Government will extend ₹20 lakh per acre limited subject to a maximum of ₹150 lakh per park towards building infrastructure facilities such as Electricity,Water, road, drainage, ETP/CETP, Common facilities like laboratory, testing and certification facilities.A separate Single Window Clearance Board for each Campus Industrial Park will be formed.
Scheme Related GO's
- G.O. (Ms.) No. 16/2024/ID dated 29.02.2024- Click Here
- G.O. (Rt) No.894/2024/HEDN dated 22.07.2024 - Click Here
- G.O. (Rt) No .949/2024/HEDN dated 29.07.2024 -Click Here
One Local Body One Product (OLOP) Scheme
The Government of Kerala (GoK) had declared 2022-23 as the “Year of Enterprises” with the motto “My enterprise, Nations’ pride”. As part of this initiative, from April 1, 2022, to January 11, 2024, more than 2,11,042 enterprises have registered in the State bringing in an investment of Rs. 13,244 Crores and creating more than 4,49,852 employment opportunities.
The State Government has established an ecosystem where a greater number of enterprises are operating successfully. The schemes and services implemented by the Industries Department are aimed towards nurturing of this ecosystem. The Local Self Government Department has been providing excellent support to the Industries Department in creating this positive entrepreneurial environment in the state. The LSGD is also implementing several projects in convergence with the Industries Department.
The One Local Body One Product (OLOP) scheme is a joint initiative undertaken by the Department of Industries & Commerce and Department of Local Self-Government in Kerala. It is envisaged to promote the utilization of the local resources to create value added products and connect them to the global market. The scheme aims to strengthen the domestic production by manufacturing indigenous products using locally available resources in collaboration with the Local Self-Government Institutions (LSGI). As a first step towards OLOP project implementation, each LSGI is required to identify products having potential for economic growth by value addition to locally available resources.
To ensure the sustainability of the OLOP project, each LSGI needs to develop a Detailed Project Report (DPR). Through this scheme, Industries Department shall provide assistance to local bodies for preparation of the DPR towards the implementation of OLOP project. The initiative aims to select, brand, and promote at least One Product from each local body for enabling holistic socioeconomic growth of the local body.
The products selected under OLOP shall be based on various factors like Raw material availability, Infrastructure availability, value addition potential, availability of skilled labor, marketing facilities etc. The assistance of up to Rs. 50,000 per local body shall be provided as cost of preparation of the DPR by the Industries Department. The assistance will be released in two stages:
- 50% as advance i.e., Rs. 25,000 shall be disbursed as first installment on getting approval of the product under the OLOP scheme.
- The balance amount limited to a maximum of Rs. 25,000 incurred as actual expense shall be disbursed as second installment on getting the approval of DPR by the District Level Approval Committee.
The DPR shall be a comprehensive outline of the OLOP project consisting of technical, financial, and all other information related to the project. It shall contain details about the availability of resources, infrastructure, existing value addition mechanism. DPR shall also act as a guideline for the implementation of the project and shall assist in the planning, decision-making, execution, and approval of the OLOP project.
Scheme Implementation
To prepare the DPR for the OLOP project, the LSGIs may take the assistance from the agencies empaneled by the Industries Department or any other competent agency of their choice.
Once the DPR is approved, the LSGI shall ensure the implementation of the OLOP project as per the timelines and milestones mentioned in the approved DPR. Monitoring and evaluation of the project shall be conducted by the local body at all stages of the project, as per the approved framework in the DPR. Necessary actions towards ensuring the sustainability of the OLOP project shall be taken by the LSGI.
The Industries Department shall provide necessary technical advice to local bodies to implement the DPR. Department shall also provide available support to the OLOP products for marketing through various channels, including e-commerce platforms, government exhibitions, and fairs.
All other expenses towards the implementation of this DPR shall be met by the respective local body. LSGIs may utilize the Local Economic Development and other funds available under the various Central/ State schemes for the successful implementation of the OLOP project. Any additional requirement may also be met from the budgetary provisions of the local body.
Till date, the Local Self Government Department has been providing all the necessary cooperation and support towards the activities conducted by the Industries Department. Going forward, we expect to strengthen our relationship for the successful implementation of all the projects including the OLOP scheme.
Scheme Related GO's
- G.O(Rt.) No. 940/2023/ID, Dated 15.09.2023- Click Here
Apply here for OLOP
Selected agencies for DPR preparation:
EOI for District wise empanelment :
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Expression of interests for District wise empanelment for DPR for One Local Body One Product (OLOP)
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| Sl.No. |
District
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EOI accepting authority |
Application Form
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| 1 |
Thiruvananthapuram
|
General Manager, District Industries Centre (DIC), Water Works Compound, Vellayambalam, Thiruvananthapuram – 695003, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 2 |
Kollam |
General Manager, District Industries Centre, Asramom, Kollam, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 3 |
Pathanamthitta |
General Manager, District Industries Centre , Kozhenchery, Pathanamthitta 689641, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 4 |
Alappuzha |
General Manager, District Industries Centre, Mumtaz Building, Near Govt. Guest House, Kalappura, Alappuzha, 688007, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 5 |
Kottayam |
General Manager, District Industries Centre, Ozhathil Lane, Nagampadom P.OKottayam, 686001, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 6 |
Idukki |
General Manager, District Industries Centre, Idukki Colony P.O Cheruthoni Idukki -685602, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 7 |
Ernakulam |
General Manager, District Industries Centre, Kunnumnpuram, Civil station road, Kakkanad 682030, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 8 |
Thrissur |
General Manager, District Industries Centre, Ayyanthole P.O. Thrissur – 680003, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 9 |
Palakkad |
General Manager, District Industries Centre, Behind Civil Station, Palakkad – 678001, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 10 |
Malappuram |
General Manager, District Industries Centre, Civil Station Compound, Uphill, Malappuram, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 11 |
Kozhikkode |
General Manager, District Industries Centre, Vellayail P O, Nadakkav, Kozhicode 673011, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 12 |
Wayanad |
General Manager, District Industries Centre, Muttil post, Wayanad 673122, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 13 |
Kannur |
General Manager, District Industries Centre, BSNL Bhavan, Second Floor, South Bazar, Kannur 670002, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
| 14 |
Kasaragod |
General Manager, District Industries Centre, Vidya Nagar P.O Kasaragod, Email: This email address is being protected from spambots. You need JavaScript enabled to view it. |
Click here to download |
